University of North Carolina Wilmington

Julian R. Keith, Ph.D.

Professor of Psychology at UNC Wilmington connecting cognitive science, teaching, and responsible AI tool-building for higher education.

Research, teaching, and institutional AI work

I started at UNC Wilmington as an undergraduate, double-majoring in Psychology and Philosophy & Religion. That pairing of mechanism and meaning has shaped my work in neuroscience, teaching, and artificial intelligence.

I earned my Ph.D. in Psychology, with a behavioral neuroscience concentration, at the University of Colorado Boulder, training with Steven Maier and Jerry Rudy. I returned to UNCW as a faculty member in 1990.

My earlier research examined neuroplasticity, hippocampal neurogenesis, memory, cardiac surgery and cognition, neurofeedback, addiction recovery, and concussion assessment technology. My current work focuses on AI in higher education and the cognitive science of artificial systems.

After seven years chairing the Department of Psychology, I returned to faculty work with new questions about cognition, learning, and human-AI collaboration.

Selected milestones

  1. 1983B.A., Psychology and Philosophy & Religion, UNC Wilmington
  2. 1990Ph.D., Psychology, University of Colorado Boulder; joined the UNCW faculty
  3. 2003-08NIMH R01: Functional Aspects of Adult Hippocampal Neurogenesis
  4. 2015UNCW Distinguished Teaching Professorship and Board of Trustees Teaching Excellence Award
  5. 2015-2022Chair, Department of Psychology, UNCW
  6. NowAI Strategic Lead at UNCW; Director, Generative AI Agent Builders' Studio

Current focus

My current work is organized around two questions: how AI is changing higher education, and what cognitive psychology can reveal about artificial systems.

Higher Education

AI, Teaching, and Assessment

How should universities teach, assess, and mentor in an age of capable AI? I study faculty attitudes, adoption patterns, and practical ways to integrate AI without weakening student learning.

Cognitive Science

Machine Cognition

I apply the tools of cognitive psychology to AI systems: how they learn, remember, generalize, and fail, and where artificial systems diverge from human cognition.

Selected earlier work

Neuroplasticity, neurogenesis, and memory

NIMH R01-funded work on how new neurons added to the adult hippocampus contribute to learning, memory, and recovery after brain injury, combining electrophysiology, immunohistochemistry, confocal microscopy, and behavioral analysis.

Keith, Priester, Ferguson & Salling (2008). Behavioural Brain Research, 188, 391-397. Keith & Rudy (1990). Psychobiology, 18, 251-257.
Heart surgery, the brain, and clinical trials

NHLBI-funded studies examined cognitive outcomes related to cardiopulmonary bypass surgery and helped clarify risks in serial neuropsychological assessment.

Keith, Puente, Malcolmson, Tartt, Coleman & Marks (2002). Neuropsychology, 16, 411-421. Keith, Cohen & Lecci (2007). The Annals of Thoracic Surgery, 83, 370-373.
Neurofeedback for attention, ADHD, and pain

Randomized, sham-controlled trials of automated EEG biofeedback in adults with ADHD, residents of a substance-use treatment facility, and veterans with TBI and PTSD using mobile neurofeedback for pain management.

Keith, Rapgay, Theodore, Schwartz & Ross (2015). Psychology of Addictive Behaviors, 29, 17-25. Elbogen et al., incl. Keith (2021). Pain Medicine, 22, 329-337.
Concussion assessment and machine learning

Validation work on accelerometer-based gait assessment and screening batteries for concussion in children, adolescents, and adults, including machine-learning models for neuropsychological research.

Keith, Williams, Taravath & Lecci (2019). A Clinician's Guide to Machine Learning in Neuropsychological Research and Practice. Journal of Pediatric Neuropsychology, 5, 177-187. Lecci et al., incl. Keith (2023). Journal of Concussion.
Minds, measurement, and meaning

Work on mindfulness and attention, psychometric instruments for interpersonal emotion, and contemplative practice and human enhancement.

Rapgay, Conchar & Keith (2025). Development and Validation of the Interpersonal Hate Questionnaire. Lifecycle Journal, 1. Keith, Blackwood, Mathew & Lecci (2017). Mindfulness, 93, 765-774. Keith (2018). Buddhist Biohackers: The New Enlightenment. In Posthumanism: The Future of Homo Sapiens. Macmillan.

View full publication record on Google Scholar

Grant Support (click to see)
  • A Placebo-Control Evaluation of Neurofeedback Efficacy in Adults with ADHD

    NIH R15 AT007226-01 · Keith (PI) · 2012–2015

  • The Seahawk Brainwave and Attention Training Clinic

    Cape Fear Memorial Foundation Grant · Keith (PI) · 2012–2014

  • A New Approach at Identifying Patterns of Cognitive Decline in Patients with Dementia of the Alzheimer’s Type

    Alzheimer’s North Carolina (AlzNC) · Keith (PI) · 2012–2013

  • Proposal to obtain laser scanning confocal microscope

    NSF · Kinsey (PI), Keith (Co-I) · 2005

  • Functional Aspects of Adult Hippocampal Neurogenesis

    NIH R01 MH067156 · Keith (PI) · 2003–2008

  • Stimulating Plastic Processes to Facilitate Functional Restitution after Cortical Stroke

    Canadian Stroke Network · Sutherland (PI), Keith (Co-I) · 2003–2005

  • Drugs of Abuse and Complex Behavior

    NIH R15 · Galizio (PI), Keith (Co-I) · 2000–2003

  • CPB Effects on Neuropsychological Performance

    NIH R15 · Keith (PI) · 1996–1999

Courses and public talks

My teaching emphasizes critical thinking, research methods, cognitive neuroscience, and the practical use of AI as a learning partner.

Graduate

Graduate Courses

View past graduate courses
  • Cognitive Psychology
  • Neurobiology of Learning and Memory
  • Memory
  • Professional Development
Undergraduate

Undergraduate Courses

View current undergraduate courses
  • Experimental Psychology
  • Buddhism and Modern Psychology
View past undergraduate courses
  • Statistics for the Behavioral Sciences
  • Motivation and Emotion
  • Psycholinguistics
  • Cognitive Neuroscience
  • Cognitive Psychology
  • Neurobiology of Learning and Memory
  • Psychology of Religion
  • The Self-Regulating Brain
  • Electroencephalography
  • History and Systems of Psychology
  • Introductory Psychology
Community

Public Lectures

Frequent talks for the Osher Lifelong Learning Institute, UNCW's Center for Innovation and Entrepreneurship, Cucalorus Connect, and area Rotary and Kiwanis clubs on brain health, Buddhism and modern psychology, and AI.

Selected AI Tools

Custom GPTs built for teaching, research support, AI literacy, and practical agent design. Each tool is meant to help users think through a task, not simply outsource it.

Research Methods

ExperiMentor

Helps students turn research ideas into stronger experimental designs by clarifying hypotheses, variables, controls, and the logic of a well-built study.

Open ExperiMentor on ChatGPT

Statistics

Jamovi Stats Coach

Guides students through choosing, running, and interpreting analyses in jamovi, from t-tests to regression.

Open Jamovi Stats Coach on ChatGPT

Lab Simulation

LabSim GPT

Creates simulated lab experiences so students can practice research decisions, measurement, and interpretation when they cannot be at the bench.

Open LabSim GPT on ChatGPT

Course Companion

Mindful Mentor

Supports the Buddhism and Modern Psychology course by helping students connect Buddhist psychology, contemplative practice, and cognitive science.

Open Mindful Mentor on ChatGPT

Communication

SuperCommunicators

Helps users practice listening, asking better questions, and matching their response to the conversation they are actually in.

Open SuperCommunicators on ChatGPT

AI Builder Coach

Agent Smith

Coaches students, faculty, staff, and administrators through designing useful custom AI assistants across ChatGPT, Gemini, Claude, and Microsoft Copilot.

Open Agent Smith on ChatGPT

Critical Thinking

Current Event Conversations

Helps users examine questions, ideas, and current events through context, inquiry, and competing interpretations rather than quick conclusions.

Open Current Event Conversations on ChatGPT

Generative AI Agent Builders Studio

GAABS, the Generative AI Agent Builders Studio, is the applied tool-building arm of UNCW's AI Hub. GAABS helps faculty, staff, and students turn responsible AI ideas into practical tools, workflows, agents, and learning resources that support teaching, research, operations, and student success.

Who It Serves

UNCW builders and collaborators

GAABS is for members of the UNCW community who want to build, test, document, or share useful AI projects within appropriate policy, privacy, and data-use boundaries.

Participate

Share a use case or project idea

To participate, share a use case, submit a project idea, join a buildathon, or ask about collaboration by emailing gaabs@uncw.edu.

Beyond campus

A short personal note for visitors who want a fuller picture beyond teaching and research.

Endurance Athlete

On September 9, 1979, ninety-four racers waded into Banks Channel at Wrightsville Beach for one of North America's first triathlons. I was one of them. That same year I ran my first marathon, qualified for Boston as a teenager, and ran the Boston Marathon the following spring.

The 1979 race and nine of its original competitors are the subject of the 2024 documentary On Their First Tri.

Watch the documentary | View on IMDb

Poster for the documentary On Their First Tri
The Noseeums performing live with acoustic instruments under purple stage lights

The Noseeums

I am a member of The Noseeums, a Wilmington band playing y'allternative music around town a few times a month.

Instagram

Illustration for Gabriel Keith's AI agents and reinforcement learning research

Gabriel Keith

My son, Gabriel Keith, studies how AI agents learn to communicate and cooperate through reinforcement learning. He is also developing efficient approaches for training LLMs on consumer hardware.

Visit Gabriel Keith's website